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9 Amazon Trends for 2022. Trend #1: Amazon Will Be More Pay-to-Play

08.05.2022 в 15:53

9 Amazon Trends for 2022. Trend #1: Amazon Will Be More Pay-to-Play

Much like Google, Amazon used to be a platform where the right keywords would guarantee you a high search ranking. Not anymore. Amazon recently increased its inventory for sponsored products.

This is what you get at the top of search results when you search for “gourmet gift baskets”:

The featured section at the top of the screen is all sponsored, as are the first three results — which means that there’s only one product above the fold that isn’t a paid placement.

And if you scroll all the way down to the bottom, there’s another completely sponsored row of products there, too:

In 2018, marketplace ad firm Quartile analyzed more than one million Amazon orders and found that orders generated by ads accounted for 25% of total sales . Compare that to 2017, when it was just 16%, and you can see which way Amazon’s sales are trending.

Whether this is good for the customer or not is debatable, but it’s certainly good for Amazon. People call Amazon a retail and e-commerce company, but they don’t actually make the majority of their money from online sales. With rock-bottom prices and free shipping, shopping isn’t where the company makes its money — AWS (Amazon Web Services), advertising and third-party seller services is.

It makes sense that Amazon would try to offset their losses from being the cheapest, fastest place to shop with advertising dollars.

Future of Amazon. Major Brands Get Smart About Amazon Organic Ranking & Sales

We are predicting there will be more major brands that get smart about Amazon success tactics, putting even more pressure on Amazon sellers!

The reason third-party sellers (the small private label sellers) have had the opportunity to become ecommerce giants (we have a couple private label customers and personal friends that surpassed $100m on Amazon in 2018) is because when Amazon changed the ecommerce game, they changed the necessary tactics that drive success.

In a lot of ways, the primary tactics used in traditional retail – such as paying for shelf space, good in-person packaging, and branding – gave way to lower prices, organic keyword ranking, and pay per click/direct response advertising.

Amazon third-party sellers have been able to drive massive success because their only chance of driving sales among such established players was to become students of the new paradigms of retail success tactics. These sellers have worked diligently to understand the key drivers of Amazon organic keyword ranking and conversions, which has led to significantly greater visibility than their household name competitors.

Major brands continue to use deprecated success techniques, leaving the door wide open for third party sellers to reap the benefits of their Amazon expertise. Major brands typically only pay attention to Amazon PPC as their most impactful lever of driving sales. However, in general, only 15-40% of a product’s sales potential comes from Amazon advertising, while the remaining 60-85% can be found in the organic search results. It’s within this uncontested 60-85% space that third-party sellers have thrived and grown.

We are seeing more of these larger brands realize that there is far more potential beyond just Amazon advertising sales. They are beginning to hire successful Amazon sellers and/or software providers as consultants in order to help them become experts, much like successful third-party sellers. This is causing them to shift their focus from the 15-40% of sales potential to 100% of sales potential .

What Sell on Amazon. How to Know What to Sell on Amazon

It's important to note, you'll want to do your research on shipping costs and Amazon seller fees , so you know how much you'll need to spend depending on your item. This information can help you narrow your decision -- for instance, a two-to-three pound item will be lightweight and easy to ship, which can help lower your shipping fees.

Along with weight, you'll want to consider products that aren't easily breakable when you're transporting them.

Additionally, most products on Amazon vary between $10 and $50 -- so you'll want to choose items you can sell for relatively cheap, while still making a profit.

Once you've determined you're willing to pay shipping costs -- and that your product likely falls within a fair price range -- here are five ways to figure out what to sell on Amazon:

1. Manually conduct research on Amazon.com.

To manually research popular products on Amazon -- which can help you decide which product you want to sell -- you'll want to start with Amazon's best-selling items in a certain category. Ideally, once you explore a category, and sub-categories, you'll narrow down on a niche.

When you check out Amazon's best-sellers list, you might also look at the "Customers also bought" section to get ideas for similar products.

Once you make a list of items, check Google keyword planner to see whether those products have search volume, which indicates a level of demand. Alternatively, you could use Sellerapp’s product intelligence tool specifically for Amazon. Sellerapp offers a seven-day free trial, which allows you to begin investigating popular products on Amazon via keywords to further narrow your list.

2. Use a chrome extension to research products in a niche market.

There are two popular chrome extensions to help you conduct keyword research on Amazon -- Jungle Scout , which shows you monthly sales volumes on products, displays products with low competition, and allows you to save products to track them over time. Undoubtedly, Jungle Scout's analytics can help you quickly and efficiently narrow down on a product or an industry in which you could excel. However, Jungle Scout is relatively pricey, particularly if you're just starting out.

Unicorn Smasher is Jungle Scout's free alternative -- while the data isn't as accurate as Jungle Scout, and it lacks some of Jungle Scout's sophisticated features, it's nonetheless a helpful free option to gather estimated monthly sales and estimated monthly sales revenue for Amazon products.

3. Find a gap in the market.

You might come across a gap on Amazon through simple organic search -- for instance, when I search "women leggings" there are over 100,000 results, but when I search "cycling leggings women pink" there are only 1,000.

This is a simplified example, but sometimes you need to narrow down your product search to find a place to make an impact on Amazon. Plenty of people are already selling leggings, but there might be a certain style, color, or type of legging that is missing on the site.

Alternatively, you can find a gap in the market by reading customer reviews in your product market niche. Even if there are plenty of products similar to yours already, you might find that customers are unsatisfied by the current brands and want something you can provide.

4. Find products that don't have too much competition.

If you're trying to sell a product that currently has 100,000 search results, it's likely going to be very difficult to stand out against the competition and achieve the sales you want. Fortunately, it's relatively easy to find a niche within a larger market that has less competition, which ensures your product is more easily found by searchers -- best of all, those searchers are likely more willing to buy your product, since they needed to search a more specific keyword.

For instance, let's say you want to sell cookbooks. "Cookbooks", as a search term, has over 70,000 results.

Alternatively, the search term "Cookbooks for instant pot cooking" has only 3,000 results. Not only is your product more likely to become a best-seller in this category, but it's a more targeted keyword -- if someone searches "Cookbooks" they could mean anything from "Kids cookbooks" to "Holidays cookbook". If someone searches "Cookbooks for instant pot cooking", however, they're more likely to be satisfied with your product.

What to Sell in 2022. Download the Free List of 150+ Top Suppliers

If you’re confused about what to sell online, then the most common strategy of finding trending products is this: You go to AliExpress flash deals page and search for products that are trending and youand start promoting. This strategy is a hit and miss.

We’re not saying that it won’t work, because it does work sometimes, but you have to put in a lot of effort and time. That’s why it is better to understand the type of products that have the potential to sell online.

Here are the top characteristics of the best trending ecommerce products in 2022:

  • Unique, or Eye-Catching: Make sure that the product you have selected to sell is unique. It shouldn’t have a clone available. Or, it should not be already available in brick and mortar stores in your area.
  • Difficult to Find: If the product is unique, people will definitely try to search for it. This means the demand will be high. Many ecommerce store owners will try to introduce the product on their stores. Now, you have to take the lead and start marketing it.
  • Price Is Not Available: Make sure that consumers can’t find the actual price of the product. Most of the dropshippers are buying products from AliExpress and selling products online on their ecommerce stores.
  • Available for a Healthy Markup: On average, dropshipping products range between $10 & $40. This is because people can easily spend this amount online to buy products. The behavior is called buying on an impulse. Anything that is above this price tag makes people skeptical. And, they start to think ‘will they get value from this product?’ or ‘should they buy it for this price?’ They then end up comparing prices on various ecommerce stores and buy from those that have the lowest price.

Источник: https://lajfhak.ru-land.com/stati/best-selling-items-products-categories-amazon-2022-70-best-selling-products-amazon-right-now

Amazon unboxed 2022. Top 10 Amazon Mystery Boxes Sites in May 2022

Entire information about Amazon Mystery Boxes in May 2022

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Quicklotz is one of the most notable liquidation wholesalers. The association has been in this field for quite a while and has a universal knowledge of the fragile provisions of this market. This organization has a huge client base since it sells mass liquidation items to organizations. It has more than 9000 clients from 45 nations from one side of the planet to the other. The association works together with the best traders, for instance, Amazon, Walmart, Target, etc, and offers loads or beds of liquidation items from these organizations. Quicklotz, then again, is notable for setting up secret boxes for deals notwithstanding the standard beds and loads. These secret boxes can be hazardous to put resources into, however, there’s a decent possibility it’ll be remunerating for you too. Therefore, we should investigate the secret boxes sold by Quicklotz today. We’ll discover what’s truly going on with it and afterward gauge the advantages and downsides.

Best Amazon Mystery Boxes Sites in May 2022

What is Quicklotz?

Quicklotz is an organization that has been in the liquidation business for quite a while. They take overloads, rack pulls, customer returns, and saved products from retail behemoths like Amazon and Walmart. Amazon, eBay, and Walmart all have monstrous dissemination habitats where they stock their items. To guarantee speedier transport, these associations every now and again stock things to the edge with the goal that the thing can be straightforwardly passed on from the stockrooms. Notwithstanding, it is conceivable that a major extent of these things won’t sell well and will stay on the rack for a drawn-out timeframe. Different items can be over-burden. As far as these associations, dissemination focus space is a significant product. As an option in contrast to leaving something on the rack, it is undeniably more invaluable to supplant it with something that will improve and afterward sell the past at a lesser expense. Then, countless clients return things to Amazon. It will require some investment and cash to get things back on the rack, thusly selling them at a lower cost is undeniably more gainful to the association.