How to List a Product on Amazon Seller Central. What is Amazon Seller Central?
How to List a Product on Amazon Seller Central. What is Amazon Seller Central?
Amazon Seller Central is an online dashboard used by third-party sellers to manage and list products on the Amazon marketplace. Within this dashboard, sellers can add products, manage inventory, advertise products, and open up support cases — it’s essentially mission control from where you can run your Amazon business.
If you are not yet an Amazon seller and do not have access to Seller Central, read our article, How to Create an Amazon Seller Account .
What can you do in Amazon Seller Central?
Seller Central is the command center for your Amazon business. Everything involving selling products will happen here.
You will see a few different tabs once you are signed in. When you hover over each tab, a dropdown menu will appear with more options. Take some time to navigate through each one to learn more about the tools and features you have access to.
For example, if you hover over the “Inventory” tab, you will see this:
One of the sections you’re likely to visit most frequently is “Manage Inventory.” In this section, you will be able to see and manage all of the products you have in your Amazon store. From here you can adjust pricing, add products, and get a quick glance at your sales rank or Buy Box eligibility.
The “Manage Inventory” section is also a great place to quickly see if there are any issues with your current inventory. For example, if your listing is suppressed, it will be listed under the “Status” column. From there, you can take the appropriate action.
You’ll also be able to access many other listing and inventory tools from “Manage Inventory.”
How to add products in Amazon Seller Central
As an Amazon seller, adding new products to the platform is something you will do often, and it’s a fairly simple process. We’ll show you how to create a brand new listing, as well as sell under an existing Amazon listing.
To add a product, go to the “Inventory” tab and click on “Add a Product.”
You will see this page:
If you are going to sell a brand new private label product, click on “I’m adding a product not sold on Amazon.”
First, select your product type. This is the category that your product will be listed in so make sure it is accurate.
You can also search for your product type and select a matching category.
Once you select the proper category, you will fill in fields with product information such as title, brand name, UPC code, images, and search terms.
To learn more about optimizing your product listing, check out our article on Amazon Product Listing Optimization . You can also apply for a GTIN exemption if your product does not have a UPC or product ID.
Amazon Seller app. Get more control over your ecommerce business with the Amazon Seller app
It’s like holding an entire store in the palm of your hand. The Amazon Seller app lets your business go wherever life takes you.
If you get stuck or need help navigating, you can access the support feature in the app, or visit our comprehensive, where you can find assistance on topics fromto expanding into new market segments.
Available in 20 countries and 13 languages through a single sign-on, the app allows you to shift seamlessly between the regions where you do business.
Download the Amazon Seller app foror forand start using it today.
FAQ: Amazon Seller App
Q:
How does the Amazon Seller app work?
A:
The Amazon Seller app is a software solution that allows you to manage an Amazon store from your mobile device. After you create an Amazon Seller account, you can download the app for free and set up push notifications to stay on top of important tasks. Use the app’s features to conveniently list products, keep an eye on sales, fulfill orders, respond to customers, and more.
Q:
How do you scan products using the Amazon Seller app?
A:
Select the camera icon on the app home screen or select Add a Product to get started. Use your device’s camera to scan the product’s barcode, or let the AI find a product for you using an image search.
Q:
How can you scan books on the Amazon Seller app?
A:
You can scan a book using the app’s handy Add a Product feature. Use the manual search bar to look up a book by title, or scan its barcode using the visual search option, which will pull up product details in the Amazon catalog.
Q:
How can you download the Amazon Seller app on a laptop?
A:
The Amazon Seller app is a mobile app available for iOS and Android. On a laptop or desktop device, you can navigate directly to Seller Central in a browser window, so there’s no need to download the app. Here are some options to download the app for your mobile device:
- For iPhone users: Click here , or search for “ Amazon Seller ” on the iOS app store.
- For Android users on Fire OS: Click here , or search for “ Amazon Seller ” on the Amazon app store.
- For Google Play appstore: Click here , or search for “ Amazon Seller ” on the Google Play app store.
- For Android users in mainland China: Download the app by searching for “ 亚马逊卖家 ” in Tencent app store (腾讯应用商店）
Q:
Can I use the Amazon Seller app to do business in regions outside of the U.S.?
A:
The Amazon Seller app is available in 20+ countries and over 13 languages via single sign-on, allowing you to shift seamlessly between countries and regions in which you do business. Learn more in this guide for global selling .
How to list Products on Amazon. How to Add Products on Amazon Seller Central
Many new Amazon sellers have a common question: “How do I add my products in Seller Central?” It’s an understandable one — navigating through Amazon Seller Central can be intimidating when you sign in for the first time.
Whether you’re creating a new product detail page from scratch or listing your product on an existing Amazon ASIN, adding products is something all sellers need to know how to do.
In this article, we’ll go over adding products to an existing listing and creating a brand-new product listing in Amazon Seller Central.
How to list items on Amazon: the two ways
Listing products on the platform is a process that may sound confusing but I promise, it’s straightforward.
This means that you don’t have to create a brand new listing from scratch because Amazon does not want duplicate listings of products for sale. If you resell other brands’ products, your offer will be on the same listing as other sellers’.
For example, if you search for a product on eBay , you will likely see multiple listings for the same product. Whereas on Amazon, you’ll only see one listing.
If you are selling a private label product (or a product not yet on Amazon) you will need to create a brand new listing, which requires a few more steps.
Stay with me; I’ll go over how to do both.
How to add a product to an existing Amazon listing
If you are selling books or selling products through arbitrage or wholesale, here’s how to list your product for sale when the same product already exists on Amazon.
For this example, let’s say you have a wholesale account with a brand that sells dog treat bags, and there’s already an active listing for that exact product on Amazon.
Step 1: Get the ASIN of the product you want to sell
You can find the ASIN (Amazon Standard Identification Number) in the listing URL or under “Product details.”
Note : if you are selling a product with multiple variations , make sure you are on the correct variation before copying the ASIN.
Step 2: Go to Catalog, then click on “Add Products” in Seller Central and search for the ASIN
Step 3: Choose the condition of the item and click “Sell this product”
Step 4: Create your offer
In this step, enter your selling price (Standard Price) and item condition (Offering Condition Type), then choose between two options for your Fulfillment Channel: Merchant Fulfilled ( FBM ) or Fulfillment by Amazon ( FBA ). If you select Merchant Fulfilled, another option will prompt you to add the quantity. If you choose Fulfilled by Amazon, the prompt will redirect you to create an FBA shipment .
“Contribution SKU” is a unique product identifier that only you will see. The SKU is usually used to help you keep track of inventory. For the product above, for example, you can make the SKU something like “DG_Pouch_01.” This section is optional and if you do not choose your own SKU, Amazon will assign you one at random.
Once you have added your information, click on “Save and finish” at the bottom.
Your product will now be added to your “Manage Inventory” section in Seller Central.
If you’re using FBA as your fulfillment method, your listing will become active once Amazon receives your inventory.
How to create a brand-new Amazon listing
If you are selling a product that is not yet listed on Amazon, here is how to list an item on Amazon.
How to sell on Amazon. How much does it cost?
Depending on your selling plan, fulfillment strategy, product category, and other components, the cost of selling on Amazon will vary. There are a variety of options to fit your selling goals.
Selling plans
Before you can sell, you’ll need to register and choose one of the two plans Amazon offers that will best suit your business needs. The Individual plan has no monthly fee, but charges $0.99 per sale. The Professional plan has a flat fee of $39.99 per month regardless of how many items you sell.
The Individual plan may make the most sense if you sell fewer than 40 items a month and don’t require advanced selling programs or tools. If you’re still figuring out what to sell, you may want to opt for the Individual plan.
The Professional plan may be the right option for you if you sell over 40 items a month and need access to APIs and additional selling reports. If you wish to sell through programs such as Launchpad or Handmade, a Professional plan could be the better fit.
Referral fees
For each item sold, Amazon charges a referral fee. Referral fees are usually between 8% and 15% — depending on the product category.
Fulfillment fees
Whether you fulfill your own orders or use Fulfillment by Amazon (FBA), the cost to ship your orders will vary. When using FBA, Amazon handles your logistics and offers Prime shipping for items you sell.
Additional Amazon fees
You may incur other Amazon fees, depending on how you set up your store. Optional programs that carry additional fees include premium account services, advertising, long-term storage, and book rental services, among others.