Amazon product Listing 2022 Guide. Part 1: Prepare Before You List Products on Amazon
Amazon product Listing 2022 Guide. Part 1: Prepare Before You List Products on Amazon
There are a couple of things you need to take care of first before listing products on Amazon. They’re pretty straightforward, but it’s important not to miss any of them because it’ll cause a ton more work later on.
- Get UPC codes for all products – Each item you list on Amazon will need its own UPC code, whether that’s a single item or several bundled together (Amazon counts a bundle as a single item). We wrote this guide on Amazon UPC codes that outlines what they mean, how and where to find them, and the differences sellers need to know about.
- Measure and weigh the products – One of the parts of uploading a product to Amazon is including its measurement and weight, and there are two ways of doing this. If you’re lucky enough to find that your product is already sold elsewhere on Amazon, you can copypaste the dimensions and weight from that listing. If not, you’ll need to physically measure it (length, width, height) and weigh it. Plus, knowing what your items’ size and weight can help you with selling and storage strategies .
- Take pro-quality photographs – Product images are one of the most important parts in a product listing, so take the time to really get this step right.
- Make your products findable – The last step before actually listing products on Amazon means ensuring buyers will be able to find them once they’re live. For starters, double-check that you have the right category selected, as you might have to get approval to sell in restricted categories . Once you’re sure you’ve got the right ones, spend a fair bit of time on keyword research .
Amazon product listing guidelines. How to set up your Amazon product listing
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This guide is meant to walk you through the steps of setting up your first Amazon listing. Although each product is unique and may require additional fields on Amazon, this step-by-step will cover all of the basics.
By the end of this article, you should be able to take each step yourself and use them to create your own Amazon product listing. For the sake of example, I’ll be creating a listing for a water bottle, and because this isn’t a true product of mine, I won’t make it through all the shipping setup.
Let’s jump in!
STEP #1: After logging into your Seller Central account, click on “ Add a Product ” under the Inventory drop down menu. ( Note: You can also upload products by clicking on “Add Products via Upload”. This method is beneficial for various kinds of products, but if this is your first listing, you may be overwhelmed by the spreadsheets involved. )
STEP #2 : On the Add a Product page, you may choose from three methods. First, you can add a product which is already on Amazon. You can do this by searching for the product by name or product ID. Second, you can click on “ Create a new product listing ” just below the search box. This is to be used if you are uploading a brand new product that is not currently selling on Amazon. Third, if you’re wanting to upload multiple products at once, you can use the “ bulk upload ” feature to the right of the screen.
For the sake of this guide, I’ll be showing you how to create a new product listing with the second method.
STEP #3 : Once you’ve clicked on “ Create a new product listing ”, you’ll be asked to assign your new product to an Amazon category. You may find the category one of two ways: using the search feature or by browsing the categories.
For sake of ease, I like to simply use the search engine function.
STEP #4 : After typing your product into the search bar, you’ll be given all of the possible categories for that specific product. For my water bottle, I am given 12 different choices in which my water bottle will fit. Choose the one that is most appropriate to your product.
For my water bottle, I’ll choose the fourth option, “ Sports Water Bottles ”.
STEP #5: Fill in the Listing Info for your new product. On the next page, you’ll notice that your listing information is divided into 7 tabs: Vital Info, Variations, Offer, Images, Description, Keywords , and More Details .
I’ll walk you through the major fields of each tab, but let’s start with the first tab - Vital Info.
Tab #1 - Vital Info
1. Product Name:
Your product name will be the title each customer sees on your listing. It’s essential that you pack as many keywords and features as possible into your title. Instead of simply using “Water Bottle” as my product name, I used “Lightweight Insulated Water Bottle, 18 oz., for hiking, camping, biking, and work”. And my title could continue as long as I stay within the 250 characters limit.
For more direction as to how to create your title, check out our other article “How To Optimize Your Amazon Product Title”.
2. Manufacturer and Brand Name
If you’re selling your own private-label product, you’ll simply use your brand/company name for both of these fields.
3. Manufacturer Part Number
You won’t need this unless you’re product is actually a replacement part for another product.
4. Package Quantity
Since I’m not selling a 2 or 3 pack of water bottles, I’ll enter 1 here.
5. Material Type
Click inside the field to be given a list of materials to choose from. I’ll pretend my water bottle is made of plastic.
6. Color and Color Map
I enter the color of my product, but I leave the Color Map field empty. If you’re planning on selling multiple colors, you’ll make that clear when we come to the Variety tab.
7. Shape
If this doesn’t apply to your product, leave it blank. I used “Round”, but I think most customers would guess that.
Best Amazon listing Examples. 12 Best Amazon Listing Examples
An Amazon listing is your storefront on Amazon. Apart from containing the basic information about your product, it can also determine your competitive edge over other Amazon merchants that sell similar products.
To get your product noticed quickly, you should properly optimize your Amazon product listings.
For this purpose, we have compiled this list of the 12 best Amazon listing examples for your product listing inspiration.
12 Best Amazon Listing Examples
If anyone knows how to list a product on Amazon, it is the owners themselves.
First, on our list of the best Amazon listing examples, we have the Echo Dot (3rd Gen) product from Amazon.
The concerned product is Echo Dot – a speaker, and this is clear from its title. Also, the main keyword here is “Smart Speaker with Alexa”, and it is added right after the title, separated with a dash.
What makes this Amazon product listing noteworthy is the creativity with the main featured image.
At a glance, customers can identify all the platforms compatible with the speaker, including the likes of Amazon Music, Spotify, and iTunes.
Conversely, this product has varying configurations. Hence, buyers can opt for the device alone or with Echo Auto, a smart plug, or a smart bulb.
For the product description, they utilized high-quality images with a detailed overview of each feature.
Likewise, the technical details consist of both front and back images of the product, while its specifications were placed in a table.
Here is another product listing example from Amazon on our list. However, the product here is the Fire HD Tablet
First of all, the key specs of the device are stated in the product title. It indicates that the device has a 10.1” screen, full HD display, and 32 GB storage.
Likewise, the device is available in four colors, which reflects in the main featured product image.
For the product description, large images with a straightforward overview for various use cases are applied to incite buyers’ interest.
Nonetheless, customers can purchase this product with special offers, which results in a price discount. Interested buyers can also include a 15W charger and protective case when making a purchase.
: High-quality product images help buyers to make a quick purchase decision.
Just like the Amazon Fire HD tablet we mentioned earlier, the key specs of this product are featured in the title, and even though it’s a bit lengthy, it’s effortless to read.
From the main featured image, prospective buyers can see how the product appears. The other featured images show the device in different positions and from different angles.
As an Alexa compatible device, the seller did not leave this detail for later. It is featured in the title and beneath the size variations so customers can purchase it along with the Alexa device.
The first product description section has a lot of details; however, the seller stated all the essential product features that the prospective buyers should know.
Apart from including a video in their product listing, an infographic about their startup, which contains images of their co-founders, was also added.
Takeaway : This product listing example incorporates a unique ‘about us’ approach, which indicates their reliability.