10 Fascinating Amazon Statistics Sellers Need To Know in 2022. DID YOU KNOW?

10 Fascinating Amazon Statistics Sellers Need To Know in 2022. DID YOU KNOW?

Amazon makes $14,900 every second, which makes it $894,000 per minute and over $53 million in just 1 hour.

In 2013 (August), Amazon’s website went down for 40 minutes. Despite being such a short duration, it lost almost $5 million worth of sales (we calculate this number based on its 2013 stats. It made 15.7 billion USD in the last quarter with $120,000 every minute on average).

One may say that this incident is the ultimate depiction of the phrase – every minute counts.

There are plenty of reasons why shoppers choose Amazon as their No.1 destination to shop for anything.

Some of them are super fast delivery, amazing customer service, and reasonable prices with numerous alternatives.

Amazon provides its users the privilege to get what they want in the same amount of time they would require purchasing something in a physical department store or a mall.

If you look closely at its growth curve, you will realize that every year, it has grown its customer base to a great extent. The company continues to scale, adding new features, robust services, acquisitions, and products.

Today, Amazon’s services are not just confined to online retailing, it has also paved its way into financing services , OTT platforms , and self-publishing programs.

Additional Read: 10 CPG Trends to Watch in 2023

Amazon is still developing as it adds authentic programming, advanced mobile capabilities, and home automation to its website. Featuring a diverse range of services and products, there is a lot to learn from a brand like Amazon.

Amazon is known to keep its customer data and entire sales figures top-secret, which means if you search for Amazon statistics, you may not get much up-to-date information.

This is why many Amazon sellers are often confused and asking themselves how to grab the bigger slice of Amazon pie.

It also proves how appealing and massive the marketplace is and how it systematically manages its data to ensure the right amount of privacy.

So, without much delay, here, we will talk about some of Amazon’s great wins from 2022 and the latest trends we have found for sellers to boost their e-commerce business.

In the end, you will have a complete understanding of the current positioning of the Amazon Marketplace in the world, along with significant Amazon Statistics, and have all the information you need to foster your Amazon presence this year.

Amazon number of sellers. Amazon Seller Statistics

• Third-party sellers started selling on Amazon.com in 1999. Now, the sellers’ accounts have grown to 58% .
• There are more than 9.5 million registered Amazon sellers globally.

• Over 500,000 third-party sellers on Amazon live in the US; 9.1 million sellers worldwide , 2.3 million active sellers, and 1 million new sellers joined in 2020 alone.
• In the second quarterly report of 2020, third-party sellers sold over 53% of merchandise.
• On Black Friday, Cyber Monday, Easter, Thanksgiving, and Christmas, the third-party sellers made 11,500 Amazon transactions per minute .
• Amazon ranks seventh as an ecommerce brand based on ease of use, profitability, communication, and customer service. eBay tops the list with an average rating of 6.53 out of 10.
• New Amazon sellers make a net revenue worth over $26,000 to $810,000 annually .

• Most customers search for products on Amazon and other sites to compare prices and quality .
• Of the 73% of businesses selling on Amazon, each has 1 to 5 employees, while at least 7% have more than 50%.
• The average Amazon member spends $700 yearly, while Amazon Prime members spend $1300 annually. This means that sellers using the FBA account have more visibility and better sales from Prime buyers.

• The top Amazon sellers use the FBA program to sell their products and services.

• The top 10 SMB Amazon sellers per capita states are Iowa, Delaware, California, Wyoming, New Jersey, Vermont, New York, Utah, New Hampshire, and Florida.
• More than 57% of the third-party sellers are between the ages of 27 to 44 years.

Amazon Marketing strategy. Introduction To Amazon Marketing

In recent years, advertising has emerged to be a highly profitable platform for https://t.co/An0wbVySII .

— SellerApp (@SellerApp_Inc) May 2, 2019

Itshas turned out to be the third biggest in the U.S. This shows that Amazon’s ad momentum will tremendously grow this year.

Ever wondered what Amazon’s marketing strategies are? And how does it manage to pull off so effectively that it beats its record year after year?

Let’s understand.

Amazon divides its market based on

1. Demographics
2. Psychographic

When it comes to psychographics, they influence and target every customer individually. They analyze their shopping preferences, buying behavior, and further, try to convert one-time visitors into regular, high-value, and long-term customers.

Besides publicizing its broad product range, Amazon also utilizes this data to focus on single customers, demographics, and geographies. Undeniably, this marketing strategy has turned out to be extremely successful for them and no wonder, they are at No #1.

Their targeted social media ads,, and well-publicized sales together have played a key role in turning Amazon what it is today.

To retain its customers, Amazon ensures that they give the quickest delivery possible. With 55+ fulfillment centers, they are taking their marketing strategies to a whole new level.

The 4 P’s Of Amazon Marketing Strategy

Amazon’s marketing mix (or 4Ps) is created to take advantage of its e-commerce operations. Its four components enable international growth and competitiveness while Amazon.com innovates its other services.

Popularly known as the “Marketing Mix,” Amazon analyzes a company or a brand that covers 4Ps, which include:

1. Product
2. Price
3. Place
4. Promotion

Here’s a clear explanation of what each factor does.

1. Product

Though Amazon began itswith just books, today, it sells millions of products – grouped under various categories.

Theinclude shoes, jewelry, clothing, toys, home & kitchen appliances, electronics, books, outdoors, sports, car accessories, fine arts, etc.

Though Amazon offers items from independent businesses and retailers, it also promotes its, more commonly known as Amazon Basics .

As this e-commerce giant continues to expand, more products are appended to its inventory regularly. So, diversity in products is the key reason why it stays ahead of its competitors.

Amazon categories. Why Is an Amazon Category Browse Tree Guide Essential?

If you want to organize your entire product catalog into hierarchical categories, you’ll need BTG Tree. Recommended browsing paths (recommend_browse_nodes) are a feature of a BTG. Include these IDs in your product feeds to have your items shown in the appropriate Amazon FBA categories.

Imagine BTG as a device that facilitates the efficient merchandising of your products.

The default layout of a Browse Tree Guide has three columns:

• Node ID: In this column, the ID (Identification) number associated with a specific navigation path is displayed.
• Node Name: The names of all the nodes you’ve browsed will be displayed here. The term “Browse Node” refers to any node along the path being traversed.
• Terms of Use: The field names and proper terms needed for your products to appear in a relevant browse route are listed in this column.

Making sure you’re in the right node allows your clients to easily filter to your products. As a result, you won’t lose as many potential customers if they change their search terms significantly.

Before going live with product listings on Amazon, it’s highly suggested that you use BTG, which is emphasized in Amazon Seller Central. You can use the specific keywords they provide in your product listings and they will help you effectively organize your product categories. These have close ties to a specific route taken while shopping on Amazon.

You should expect a higher probability of optimization and a better fit for your products on the branch nodes as a result.

Amazon Statistics 2022. Amazon Statistics FAQ

How much does Amazon sell every day?

Amazon ships 1.6 million packages worth over $385 million every day. Amazon ships a truly astonishing number of packages every single day. In fact, 1.6 million equates to 66,000 orders each hour and 18.5 orders per second. If it took you ten seconds to read this fact, that means Amazon has already shipped 185 packages in that time.

How many people use Amazon?

Amazon has over 310 million active users worldwide. For context, more people use Amazon than there are citizens of Indonesia (the fourth most populous country in the world). Further, around 64.5% of these individuals are Amazon prime members (200 million), with the U.S. having more members than any other country.

Which country uses Amazon the most?

The United States has the largest Amazon user base. There are 148.6 million Amazon Prime members in the U.S. as of 2022, or roughly 74.3% of global Amazon Prime members.

Amazon is also popular with U.S. households, as 76.6 million have Amazon Prime memberships. Today, nearly 67% of all U.S. households have an Amazon Prime membership, which is a 27% increase from 2018, when 60.1 million American families had Prime memberships.

Which state uses Amazon the most?

Relative to population size, North Carolina uses Amazon the most. North Carolina has an Amazon obsession score of 69.89%, meaning that a considerable 70% of the population relies on Amazon. Other states with high scores include: Texas (69.75%), Virginia (67.48%), Kansas (67.07%), and Florida (66.67%).

However, it is worth mentioning that the city with the most Amazon sales is Austin, Texas , where buyers spend an average of $1,807 on Amazon per year.

How many fulfillment centers does Amazon have?

There are currently 110 active Amazon fulfillment centers in the U.S. That’s around 60% of all Amazon fulfillment centers, as there is at least 185 total around the world. These centers are absolutely massive, with an average size of 800,000 square feet.

How many people does Amazon employ?

Amazon employs a whopping 1,541,000 people. Overall, a truly massive number of Americans work for Amazon as delivery drivers , factory workers, and more. In fact, one in 153 Americans is an Amazon employee.

Best selling categories on Amazon. Best products To sell on Amazon: the data

Every item on this list contains the following data:

• Number of Listings – The number of products that appear when you enter the item as a keyword into Amazon’s search bar.
• Search Volume – The number of searches the product receives on Amazon on a monthly basis.
• Average Revenue – The average annual revenue each listing for a particular product receives.
• Average Price – The average cost per item across all listings for a product.
• Average Best Sellers Rank (BSR) – An indication of how well a product sells. Best selling products have lower numbers.

Finding the number of listings each product has was easy. All we needed to do was enter the product as a keyword into Amazon’s search bar.

For search volume, we used Ahrefs’ Amazon keyword tool .

Average revenue, price and BSR came from a tool called Helium10 . This is a fantastic product research tool for Amazon sellers.

Not only does it help you find the average revenue, price and BSR of a broad niche market, it also helps you find noncompetitive niches to target within those broad niches and can even help you spy on your competition.

You can even view data on specific products, which can help you find top selling items to target.

The products listed below are arranged from the lowest number of listings to the highest. Every product on this list sells well on Amazon , but some are more competitive than others.

Arranging them from lowest to highest number of listings allows us to list these products from least to most competitive.