As we briefly mentioned above, when sellers enroll in FBA, they immediately pass the order-fulfillment buck to Amazon from start to finish. This involves: sourcing, packing and shipping.
Which allows brands to only source and sell products.
In contrast, FBM sellers take charge of supply, logistics and delivery.
The Amazon FBM program focuses on brand independence. So, instead of paying service fees, you can use your own resources to source, sell, and deliver products to customers.
That means more work, of course. But in return, you take charge of the entire sales funnel, with almost no reliance on Amazon.