Amazon Sales Rank Chart 2022. How to Completely Evaluate the Sales Rank, Velocity, Price History, Competition, ROI, and Profit Potential of an Online Arbitrage Lead (to Sell on Amazon)

Amazon Sales Rank Chart 2022. How to Completely Evaluate the Sales Rank, Velocity, Price History, Competition, ROI, and Profit Potential of an Online Arbitrage Lead (to Sell on Amazon)

In our last post, we covered a few simple methods for sourcing online arbitrage leads for resale on Amazon. This post is a complete expert guide for analyzing an online arbitrage lead for resale potential on Amazon . We have included a table of contents below to help you navigate the tutorial.

In a way, reselling on Amazon is similar to studying a juvenile stock market. If you learn how to understand the history of a product, you are likely to be able to predict the future of it.

Even if you aren’t planning on running an online arbitrage or retail arbitrage business model, the information in this post will help make you an expert in analyzing product sales history and velocity on the Amazon marketplace. Consequently, you will understand any ecommerce business better, setting you up for more success in the future.

When you break down the decision of making a purchase for resale, there are several different components that have an effect on whether or not the product is a good lead.

In this MASSIVE article, we cover all of these components, what tools we use to analyze them, and how we make purchasing decisions based on the product information that the metrics reveal. We will show you the exact information that we use to train our sourcing team and buyers to make smart decisions on leads within our own online arbitrage business.

Once you understand the concepts of this article, you can teach them to your assistants and automate your sourcing and buying as well . It’s the toughest part of the business to automate, but if you put the time and effort in, it pays off big time. You can have pizza parties and celebrate all day.

Remember, online arbitrage is the method of finding products in one marketplace online and reselling them for profit on another marketplace online. In this case, there are thousands of online retailers offering discounted products, product sales, brand sales, and coupons which allow a margin to open up for resale.

If you know how to source leads, evaluate them, and buy them for the lowest possible unit cost, then you are in a position to build an incredible business on top of the principles.

Are you ready? Let’s dive in.

Amazon Sales rank disappeared 2022. How to use the Amazon category Sales rank chart

Download and print out the sales rank chart from the link above. Look at how the chart is organized. On the left side of the chart is a list of the main Amazon categories. The rest of the chart breaks down the number of items in each category, as well as the sales rank numbers that fall into the top 1%, 2%, 3%, 5%, and 10% of each category.

The lower the sales rank number, the more sales on Amazon the item generally receives. Also, the lower that sales rank number, the faster the item is usually selling. Items with faster sales and more sales are where Amazon sellers find the best profit opportunities.

Items that have an average sales rank in the top 1% in their respective category usually sell the fastest. Items in the top 2% also sell quickly, but not at the velocity that the top 1% sells at. Items that average in the top 5% are occasional sellers, so you want to be sure you are priced the lowest and that there are not too many competitors selling that item with you. Items only in the top 10% are very slow sellers and I would almost never buy an item when it has a sales rank that high.

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Amazon Sales rank calculator. Введите рейтинг книги и узнайте, сколько книг в день продаёт автор

Profit Zone

Этот инструмент создан для того, чтобы помочь продавцам книг понять прибыльность определённой ниши. Рейтинг бестселлера прямо пропорционален количеству его ежедневных продаж.

Было бы круто, перед тем, как «нырять» в нишу, понимать, сколько предприниматели в ней зарабатывают. Например, сколько книг в день продает по определённому ключевому слову автор. Работает ли это слово на самом деле?

Amazon довольно скромен, он не кричит: «Эй посмотрите на этого предпринимателя, он делает хорошие деньги здесь!» Вместо этого вы должны зайти на страницу книги и найти на ней то, что называется Best Sellers Rank. Он показывает, насколько книга хорошо продается по сравнению с остальными. Со временем вы сможете прикидывать успешность книги, а следовательно и ниши, в которой она продается, просто по рейтингу. Лучше всего продающаяся книга будет иметь рейтинг 1. А худшая… ну сколько всего книг на Amazon? Но, чтобы упростить себе жизнь, просто скопируйте этот показатель, вставьте в поле калькулятора и он покажет, сколько книг в день продаёт этот автор.

Делая рисёрч, чтобы найти эффективные ключи для странички вашей книги, вы вводите ключевое слово в поисковую строку. В поисковой выдаче вы видите определённые книги.

Посчитав с помощью этого калькулятора количество продаж этих книг в день, вы понимаете денежность этой ниши. Ведь вам не нужна ниша, которая не продаётся.

Вы можете найти рейтинг книги внизу блока “Product Details” на любой странице книги.

Важно!

Помните, что калькулятор принимает только числовые значения и считает только целые числа.

Неправильный ввод рейтинга: #48,256 Правильный ввод: 48256

Будьте внимательны: рейтинг изменяется постоянно

На уроках мы подробно разбираем шаги по рисёрчу и подбору ниш, присоединяйся!

Amazon Sales rank chart books. What does the Amazon Sales Ranking Really Mean?

An Amazon sales ranking only gives a ballpark idea about a book’s actual sales. Their system updates rankings every 60 – 90 minutes, so the numbers constantly fluctuate throughout the day. A book could have a good ranking in the morning and a worse ranking that same evening. Therefore, you never get numbers that are solid enough to make big decisions on its own. At best, the rankings can show real-time sales momentum or a lack of consumer interest.

If you want to draw any real conclusions, it’s always best to include actual sales data from more reliable sources, such as Nielsen BookScan. But, is it possible for Amazon rankings to give any reasonable insights? Here’s an example.

I helped a New York Times bestselling author launch a new book. During the pre-order campaign, we found that the Amazon sales rankings provided a decent indication of sales momentum. That’s because my author client offered a series of special gifts to encourage pre-orders. In order for people to receive the pre-order gifts, they had to go to the author’s website, provide their retailer receipt number, and tell how many copies they purchased. I captured this customer information each day in a database, and then compared the data to the book’s daily Amazon ranking over time.

What is a good Sales rank on Amazon. Sales Velocity

To better understand the Amazon sales ranking process, we need to take a look at the inner workings behind the scenes. Sales velocity is the number (and dollar amount) of your sales in a given month. Why is this information important as a ranking factor? A high monthly sales velocity will help you find favor with the Amazon ranking algorithm.

All this to say: more sales = stronger sales rank. The lower the number, the better; #1 being the best BSR you can have in a category. 

It’s important to note that Amazon does place limits on sales velocity to protect its customers. This is common for many new sellers who experience spikes in sales as their brand grows. Sales velocity limits are based on the ratio of sales to factors like available inventory, seller feedback, and past sales history. It’s Amazon’s way of determining, “Is this seller generating a realistic/legitimate number of sales or is something fishy going on?” These sales velocity limits are typically in place for listings and accounts that are less than 6 months old. 

When you approach or exceed your sales velocity limit, Amazon will conduct a sales velocity review. This means a temporary hold will be placed on the funds in your account along with possible product listing suspensions. Don’t panic . This is a relatively standard process. Do not worry about starting the review process ahead of time – Amazon will reach out to you if a sales velocity review needs to take place.

To learn more about how to accelerate the account review process, read what Amazon has to say about the matter here .

Amazon Electronics Sales rank. Decoding the Electronics Amazon Sales Rank Code

Most resellers rely on Sales Rank when making purchasing decisions. For reasons known only to Amazon, the category of Electronics often does not provide a category wide sales rank. Many times when scanning an Electronics product, a scouting app (like Scoutify ) will return a sales rank of 0 or N/A (Not Applicable). In almost all other categories, a rank of N/A really means that the sales rank is zero. To read more about why an item would have a zero sales rank, click here . Sometimes, however, the scouting app will return a numerical sales rank, but be very careful what you decide to do with that number.

When an Electronics sales rank number is given, it’s almost always the rank of an Electronics subcategory. One time I was out scouting and found multiples of an item that showed a rank of 92 in Electronics. The store clearance priced them at only 50 cents each! With over 27 million items in the Electronics category, 92 looked like an amazing rank. I bought a few of those items and brought them back to the house. I was preparing to send them in to FBA when I noticed that the sales rank was now showing N/A. I looked back on my scouting app and it still was showing a rank of 92. I did some more research and found out that the item I had was not ranked 92 out of the 27,000,000+ items in Electronics, but was ranked 92 out of 120 in the subcategory of Electronics > Accessories & Supplies > Blank Video Media > Minidiscs.

I was curious if this item could still possibly sell well on Amazon. I went to check Keepa  to see what information they could provide about this product.

Keepa is a website that provides sales rank and pricing history for most Amazon products. Their data is not perfect, but it can give the reseller a good idea how often and for how much an item might sell. When I checked Keepa, there was no current sales rank or pricing history, so that was a dead end.

Since Keepa lead me nowhere, I decided to look at the reviews on the item’s sales page on Amazon. At first, things looked good. This item had over 100 reviews, mostly 5 star, but then I noticed that the most recent review was from 2009. The review before that was from 2008. The bulk of the reviews came from 2006-2007. Even a well-reviewed product might not still be selling today.

I concluded that this item was not worth sending in to Amazon. I now do this research (checking Keepa and product reviews) on almost every electronic item I might purchase to sell. Needless to say, I was glad I only bought a few of these items as they quickly were added to my garage sale pile.

Ok, now it’s your turn to try this out. I’m going to give you an Electronic item, and I want you to do the research yourself. Check out Keepa, the product reviews, and anything else you might think would help, and see if this is an item you would like to purchase for resale.

Product: Adonit Jot Pro Fine Point Stylus – Silver

ASIN: B00931DHKM

Clearance price at Target: $3.94

Total available for sale: 20

 

No really, don’t just keep reading. Do the research. I promise… it’ll only take you a few minutes and will help you tremendously in the future when you are sourcing and come across electronic items. Bonus points if you practice doing the research on your smart phone instead of the computer.

In the comments below, let me know if you would buy the item, how many, and why. I can’t wait to read what you have to say.  And no cheating! Do your own research before reading what others have to say.

UPDATE : To find out what I would do for this item and what my thought process was when I made my decision, click here .

NOTE: This post was updated for 2019 (originally written in 2014)

Sales rank is easily the most misunderstood aspect of selling on Amazon. What is a good sales rank? What does a sales rank of zero mean? What do I do with sales rank for sub-categories?

Why does sales rank have to be so confusing so much of the time?

I’m here to tell you it doesn’t have to be that way! You can finally get the clarity you need on the issue of understanding Amazon sales rank numbers. We at Full-Time FBA have launched a mini-course called The Reseller’s Guide to Sales Rank: Understanding Amazon Best Sellers Rank for Maximum Profits . The mini-course is a combination ebook (30+ pages) and video course (almost 2 hours).

Check out The Reseller’s Guide to Sales Rank mini-course to see how you can master the concept of best sellers rank and be on your way toward smarter sourcing decisions for your Amazon FBA business!