15 Amazon Statistics You Need To Know in 2022. What is the Amazon Best Sellers Rank?

15 Amazon Statistics You Need To Know in 2022. What is the Amazon Best Sellers Rank?

The Amazon Best Sellers Rank (also known as the Amazon Sales Rank) is simply a number that is awarded to a product once one sale has been completed. As you might expect, the BSR is a fantastic indicator of how well a product is selling on Amazon.

Products with low sales have high BSR’s, products with high sales have low BSR’s, so the lower the BSR, the more sales will have been made.

For example, a product ranked at number seven has achieved higher sales than a product ranked at number 207. However, it’s essential to understand that just because the Amazon Best Sellers Rank of a product is low, this doesn’t indicate how well that item is selling in relation to other similar products, only it’s overall rank.

For example, two similar products could be ranked at numbers 10 and 50, both low BSR’s in Amazon terms, and so both products are likely to be best sellers even though they are 40 rankings apart. To really dig deep and discover whether a product really is a best seller or not, you must utilise the sub-category best seller lists rather than the top tier best seller lists.

A product can also have multiple Amazon best seller rankings. This happens if a product is listed in more than one category. A product listed on Amazon can have a BSR of 2500 in Home & Garden, while the same product can have an Amazon Best Sellers Rank of 15,000 when sold in Pet Supplies. Similarly, a product that has a BSR of 1999 on Amazon.co.uk may have a sales rank of 100 on Amazon.com.

Oh, and there’s more! Amazon BSR’s fluctuate hourly too. This means that a product which has just made a sale will be ranked higher than a product with a sale made 59 minutes ago, so it’s not the most optimal way to predict sales.

Confused? That’s understandable but don’t be, because despite Amazon’s Best Sellers Rank not being as simple as it appears, it is still a highly valuable metric for Amazon sellers purely because it’s an excellent way to estimate the demand for a particular product. This makes it a handy research tool when you are looking for products to sell on Amazon – more on this later.

How To check sales On Amazon. 11 Ways To Find Best Selling Products On Amazon

Whether you’re curious about how to find best sellers on amazon, or you want to find out what you can sell to climb to the top, there are ways to do it all.

There are approximately 400 million individual products in Amazon’s line up, and you won’t be wrong in thinking that’s a lot of sorting to go through.

So in this list, there will be guides to finding out the best selling products online that are of interest to you, in whatever category you choose.

What Decides Amazon’s Bestsellers?

The Best Seller Rank (BSR)

How to find best sellers on amazon isn’t that difficult to make out. Let’s understand how this works.

The Amazon Best Sellers are decided by something called the Best Sellers Rank. This takes in to account various things factors such as historical product data, potential success in the future, cumulative sales, etc.

So it’s not just enough to have the most sales ever on Amazon, there needs to be consistency in sales as well.

And this makes sense because if the best-selling book of all time, the Bible, would top Amazon every single month and every single week, it won’t leave room for new releases that are climbing the charts.

BSR and Search Results Aren’t Dependent On Each Other

There is also a misunderstanding when it comes to relating the Best Seller Rank and the ranking high in searches. There is no direct relation between the two.

The latter depends on which products are being searched for more rather than which ones are being bought.

BSR is also updated regularly. According to the blog, the products are updated every 2-3 hours after a sale.

And since more weight is given to recent sales than historical sales, products can move up and down quite quickly.

Viral Launch even reports drops of 10,000 places in a single hour unless a sale occurs.

Hence the most searched product on Amazon may not be the best selling product on Amazon.

BSR Depends More On Orders Placed Than Units Sold

BSR is also independent of the units order and instead is dependent on the orders given.

For example, if 90 units of the same book are ordered at once, that would carry as much weight as a single unit, because Amazon recognizes this as a bulk buy.

However, if there are 90 separate orders for one type of coffee maker, then it will be counted as 90 different orders.

Hence, even if you’re selling products like hot cakes, if there is bulk buying afoot, you won’t see that product in the best sellers list.

Let’s now read how to find best selling products on Amazon.

How To Find Amazon’s Best Selling Products

All of this is pretty confusing and makes finding the best selling products in any category hard.

Cracking the formula of the best selling ranks is hard but not impossible. Here are 11 ways that will explain how to find best selling products on Amazon.

1. Use Amazon Online Sales Tools and Feedback Tools

Try using online tools to find the best products on Amazon which list among the top selling products on Amazon.

There are a lot of Amazon best sellers tools that measure analytical data and give you an insight into what is selling best and what is being reviewed best.

You can try making an Amazon Associates Account which will allow you to earn commissions on the items that customer buy after visiting your site.

You can also try making a seller account on Amazon if you want to directly sell through Amazon’s platform.

You can use the Ahrefs service, which allows you to find the best keywords andand. This will help you to identify what is selling better.

And finally, you can use software like, Sage Mailer, Feedback Express, and; which are built to help Amazon sellers recognize the best selling products online and to optimize their campaigns accordingly to reach a wide expanse of customers.

Online sales are extremely time-consuming and finding out what will sell better than everything else is a trial and error process. Amazon best sellers tools prove more than handy in simplifying these.

What works today may not work tomorrow, so there needs to be a lot ofto rise year on year.

Amazon product statistics. Amazon: Everything To Everybody

As the nation’s, Amazon has a nearly endless variety of products to choose from.

Every day, customers search for and sift through millions of products in search of the one that will meet their needs. As Amazon’s product offering continues to grow, let’s explore how this is affecting sellers, both on- and off-line.

3. Amazon sells more than 12 million products.

“Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” This is Amazon’s mission statement.

As part of its mission to help customers “discover anything they might want to buy online,” it is crucial for Amazon to sell as many different products as possible, across as many industries as possible.

In its quest to be all things to all people, Amazon has built an unbelievable catalog of more thanproducts, books, media, wine, and services.

If you expand this to Amazon Marketplace sellers, as well, the number is closer to more than 350 million products.

This is great for Amazon but is also quite daunting for sellers. On a platform that is endlessly seeking to increase its product offerings, the competitive climate is at an all-time high.

4. Amazon sells over 1.1 million home improvement products.

For some time, the home improvement industry was believed to be immune to the dreaded “Amazon Effect.”

The spontaneous nature of many home improvement projects and comfort of having a professional help you pinpoint the perfect product continued to drive shoppers to major brick-and-mortar stores like Home Depot and Lowe’s.

However, ashows that Amazon has more than 80% market share across the home improvement industry, and its growth continues to outpace everyone else in the category.

Home improvement sales are a clear indication that more and more shoppers are transitioning to ecommerce, even in industries previously thought to be dominated by.

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Amazon market share. The History of Amazon’s Stock Price by Markets Insider

In 1997 when Amazon first filed for its initial public offering, the company was just three years old and had no clear path to profitability. It faced a growing list of competitors that included Simon & Schuster and Barnes & Noble, each of which was already selling books online. (read more)

Amazon IPO’d on May 15, 1997, trading on the NASDAQ under the symbol of AMZN at a price of $18 a share. On IPO day the stock price rose and closed at $23.50 putting the company at a value of $560 million. Taking the split-adjusted close of $1.96, the stock price has multiplied almost 500 times since.

When it comes to Amazon’s stock split history, the first stock split occurred on the 2nd of June 1998. This was a 2-1 split. Amazon’s next stock split was a 3-1 split on January 5th, 1999. There was one more stock split for Amazon stock that year, as 2-1 stock split on September 2nd.

Although Amazon is a juggernaut of a stock now. It has quite the tumultuous history. Amazon stock first broke $100 dollars in 1999 but after the the tech bubble burst the stock price did not reach triple figures again until 10 years later. The stock suffered a 94% drop after the $106.69 high in December 1999, crashing to a low of $5.97 in January 2001. Despite recovering in the next few years and getting back to a stock price of over $50 the stock crashed back again down to $26.07 in 2006. Despite a positive growth period, Amazon stock had another blip during the 2008 crash, losing 60% year over year. In 2016, the stock price again had some significant drops during the year due to disappointing earnings results. But each time Amazon bounced back, hitting all all time highs and continues on its seemingly unstoppable rise.

On the 20th anniversary of the IPO Amazon stock closed at $961.35, giving the company a market value of about $466.2 billion. That's 490 times its split-adjusted stock price.

Amazon sales report. What are Amazon Business Reports?

Amazon seller reports provide sellers like you with valuable insights and data to track the performance of your business. In these reports, you can see data such as the number of units you’ve ordered, how many people visit your listings, conversion rates, sales totals, and your Buy Box percentage.

There are many other reports available in Seller Central , such as return reports, advertising reports, FBA fulfillment reports, and stranded inventory reports.

These reports enable you to view the performance of every aspect of your business so you can make informed decisions about how to move forward. Instead of making decisions based on your instincts, use the valuable data that Amazon offers you so your business can grow.

How reports help you track business performance

There are plenty of opportunities to be found within your business reports in Amazon Seller Central. Learn to read them regularly, so you know what kind of progress you’re making, and don’t miss out on potential sales and profit. With the useful information provided in Amazon’s available reports, you’ll be able to increase your conversion rates and sales volume, decrease ad spend, and more.

If you don’t have any data to reference, how would you know what is working for your products? What’s great about each report is that you can download it as a CSV file and open it with a spreadsheet program like Microsoft Excel or Google Sheets.

If your listing had a high conversion rate but very few visitors, you’d want to know that information, right? Small details like these will help you think of ways to improve the traffic going to your listing.

Which Amazon seller report should you focus on?

There are so many different reports available to professional sellers and brand owners, that it can be hard to know what to focus on. I’ll go over the helpful reports that I use to help track the performance of my own Amazon business.

Let’s take a look at the “Business Reports” section within Amazon Seller Central. To access this, go to the Reports Tab and click on “Business Reports.”

You’ll first be brought to your Sales Dashboard. This will give you a quick overview of your total sales on Amazon. You can choose to view today’s sales, week to date, month to date, year to date, or a custom date range.

On the left-hand side of the dashboard, there is a variety of other reports to review:

This report breaks down various metrics for each one of your products, including variations (child items). It’s great to see how your business is doing as a whole, but knowing how each one of your products is performing will help paint a detailed picture.

To me, this report is the most valuable because it tells you exactly how many views each one of your products receives, as well as each one’s conversion rate. This information is incredibly useful in helping you decide how you price, market, and sell your products.

Here are the types of information you can see in this report:

• Sessions: The total number of unique visitors to your product page within a 24-hour period. This is useful because you’re able to see exactly how many customers viewed your listings within your desired time range. If the number of views is low, you can proceed to think of ways to increase traffic to your product page.
• Page Views: The total number of views on your listings within your selected time period. This number will include customers who viewed your listing more than once, so it may be higher than your sessions.
• Page Views Percentage: The percentage of page views a specific ASIN you own receives compared to your other products.
• Buy Box Percentage: The percentage of page views where you owned the Buy Box . This metric is particularly useful if you’re an arbitrage and wholesale reseller, because you can see how often you get the Buy Box compared to competitors also selling on the same listing. This is also useful if you’re a private label seller and if you have less than 100% of the Buy Box.
• Units Ordered: This is the total number of units ordered during the specified date range. This is useful to track each month so you can see if there are any dips or growth in product sales.
• Unit Session Percentage: Also known as your conversion rate. This is the most useful metric in the report. Your conversion rate is the percentage of how many units were purchased compared to the number of people who viewed your listing.
• Ordered Product Sales: The total revenue for each one of your products during a specified date range. Another very useful metric to track so you can ensure your product sales are growing each month.
• Total Order Items: This tells you the total orders placed for a specific item. This number will be equal to or less than the total number of units ordered because a customer may place an order for multiple items.

Amazon Profit. Why The 3X Rule Will Limit Your Total Amazon Profit

An Amazon profit margin of 100% is a good rule of thumb for those who are just getting started selling on Amazon, but eventually, you’ll need to adopt a more advanced strategy if you want to maximize your Amazon profits.

If you were able to consistently spend your entire sourcing budget on items that provide a 100% ROI, then you should definitely keep sourcing 100% ROI items as long as possible.

At some point, though, you will be unable to spend your full sourcing budget on 100% ROI items. Your budget will grow to the point that there just aren’t enough items to buy that provide that level of ROI on Amazon. That’s when you’ll need to lower your acceptable ROI if you want to expand your business as much as possible.

Here’s a chart (click to enlarge) showing how much you end up with if you start with a $100 sourcing budget and are able to obtain your desired ROI each month and you reinvest all profits each month:

So here you can see what reinvesting all of your profits will get you if you were able to spend your entire sourcing budget each month and have all of the items sell again every month.

Now, I am guessing you are going to start running into problems continuing to spend your entire sourcing budget on 100% ROI by month 7 and run into very strong resistance around months 9 to 10 based on the chart above. There are multiple reasons for this, but being able to find enough items that make 100% return on investment will likely be one of the more significant issues.

Amazon monthly active users. DID YOU KNOW?

Amazon makes $4,722 every second, which makes it $283,000 per minute and over $17 million in just 1 hour.

In 2013 (August), Amazon’s website went down for 40 minutes. Despite being such a short duration, it lost almost $5 million worth of sales (we calculate this number based on its 2013 stats. It made 15.7 billion USD in the last quarter with $120,000 every minute on average). One may say that this incident is the ultimate depiction of the phrase – every minute counts.

There are plenty of reasons why shoppers choose Amazon as their No.1 destination to shop for anything. Some of them are super fast delivery, amazing customer service, and reasonable prices with numerous alternatives.

Amazon provides its users the privilege to get what they want in the same amount of time they would require purchasing something in a physical department store or a mall.

If you look closely at its growth curve, you will realize that every year, it has grown its customer base to a great extent. The company continues to scale adding new features, robust services, acquisitions, and products.

Today, Amazon’s services are not just confined to online retailing, it has also paved its way into financing services , ott platforms , and self-publishing programs. 

Amazon is still developing as it adds authentic programming, advanced mobile capabilities, and home automation to its website. Featuring a diverse range of services and products, there is a lot to learn from a brand like Amazon.

Amazon is known to keep its customer data and entire sales figures top-secret, which means, if you search for Amazon statistics, you may not get much viable information that is up-to-date.

This is why many Amazon sellers are often confused and asking themselves how they can grab the bigger slice of Amazon pie. It also proves how appealing and massive the marketplace is and the way it systematically manages its data to ensure the right amount of privacy.

So, without much delay, here, we will talk about some of Amazon’s great wins from 2021 and the latest trends we have found in its business model for sellers to boost their decision-making.

In the end, you will have a complete understanding of the current positioning of the Amazon Marketplace in the world along with significant Amazon Statistics and have all the information you need to foster your Amazon presence this year.